ADVERTISING + ART DIRECTION + GRAPHIC DESIGN
In a the midst of the grand opening of the CHIC by Royalton in Punta Cana resort, Expedia partnered with Sunwing Airlines to do a grand opening promotion. Assisted by Rouge Media, it was promoted in Toronto salons through place-based indoor murals & postcard distribution.
As it was a partnership promotion, I was only given rendered images of the resort to create the visual. There were about 8-10 images & 1 peaked my interest as it was part of the lobby. It was beautiful, grand & "chic", just what the client wanted to convey. I drew the pink colour of the existing CHIC logo