As the Global Creative director, I am responsible for the omni-channel vision inclusive of store fixture design, brand collateral and retail experience, e-commerce, campaigns, photo shoot direction, product launches, experiential marketing, packaging, social presence and more. These are just snippets of my work over the past 3.5 years.
NUDESKIN: Blush. Bronze. Glow | Global, Spring 2019
Enhance natural beauty by using blush, bronze and glow • To show diversity and multi-use of the product • Promoting Nudestix collaboration with celebrity make-up artist, Mary Phillips’ new shade, Sunkissed • The photoshoot was inspired by the desert dusky skies, where all the models had that flawless bronze-y glow • The nude colour found in all of the collaterals was inspired by Mary Phillips new shade, Sunkissed as it is the Key A Spring launch
Photographer: Colin Gaudet
Art Direction: Charisse Ang
Makeup Artists: Mary Phillips & Jose Corella
Spring Newness to NYC Press | New York
Spring Launch in Sephora Global | South East Asia
Sephora Toronto Eaton Centre Takeover | Toronto
Merchandising | Global, 2015 - Present
Works closely with the Merchandising Coordinator and oversees the look and feel of the fixtures for all retailers globally. Each retailers requires different specs, as the Head of Creative, I ensure that all fixtures still convey NUDESTIX no matter the retailer or region. All of the finish of the fixtures are matte black and all print process of the artwork are direct print on P95 matte black acrylic.
Art directs and designs the artwork of each update across all retailers globally, at least 3 times a year.
Middle East Press Event | Dubai, October 2018
To educate the Middle East Press more about NUDESTIX and its new product launches • Nudestix had the privileged to have it’s own room during Sephora Brand Day • Transformed the room to a Nudestix environment with different NUDESTIX elements • The vanity table was inspired by the 6pce Nudestix tin and the Nudestix pencils acted as the legs • The 3 framed images are of the product swatches • Oversized NUDESTIX logo anchored the room
Production: Active Creative
Babe Boss to Party Babe | Los Angeles, August 2018
To introduce digital influencers, media & makeup artists to NUDESTIX’s collaboration with beauty influencer, Melissa Alatorre: the Soft & Smokey Palette • To generate digital + social buzz for launch via engaging masterclass • The colour theme was inspired by the palette that included 1 nude lip and 1 berry lip colors • All cabanas around the pool were decorated with themes for attendees to explore the different Nudestix products • The event resulted in 148 social media placements (IG stories) garnering over 30,000,299 impressions
Create & Cultivate | Los Angeles, January 2018
Introducing entrepreneurs to NUDESTIX • Promoting/selling Love Me Nudes Lip Palette • Creating a NUDESTIX environment in an 8x8 Pop up booth • Transforming the NUDESTIX space by adding some west coast vibes in the space with a branded market table where the palettes were being sold, a wall decorated with the palette tin artwork created by Jessica Gorlicky • The event had 500+ women entrepreneurs in attendance with Kim Kardashian & Chrissy Teigen as the key note speakers
Production: Create + Cultivate Team
Sephora Yorkdale Takeover | Toronto, August 2017
A week-long takeover at Sephora Yorkdale promoting a limited edition collaboration with 6 Youtube Beauty Influencers • Inspired by the brick wall of the #LipTattoo campaign, the brick wall act as the anchor of the backdrop on all the collateral, it also differentiate from the black & white of Sephora brand colors • Collaterals include: Front Window Decal, Pillar Wrap, Floor Decal, Beauty Studio Takeover, Branded Dickie Dee Bike & Posters
Production: Brofort Ltd.