ART DIRECTION + GRAPHIC & PROMOTIONAL DESIGN
Wrangler required to change the world’s perception of the Wrangler brand, especially within M18-24 demographic. Rouge Media was asked to execute one-day pop-up shops in 3 Toronto Colleges/Universities: Centennial College, Ryerson University and York University, in order to introduce their Wrangler RED line to their target demographic.
The assets that I created were based on the provided creative assets that exude “hipster-cool”. I chose the main image to be the detailed image of the jeans because I felt that the macro shot had that artsy look that would interest their demographic.